Introduction
A product centered around female characters from the Marvel universe, featuring custom illustrations by women alongside curated artwork from existing comics. The direction focuses on creating a cohesive identity while allowing a wide range of illustration styles to coexist within the same set.
Main Discussion
I developed the Matriarchs logo and designed the full card set, building a unified visual system across base cards and inserts. Working closely with Product leadership, the goal was to align concept, design, and production into a complete and cohesive product.
Key Takeaways
The set explores a broad range of styles—from art nouveau and rococo to grunge, tattoo, futuristic, and pop-inspired directions. Each card maintains its own identity while contributing to a larger, consistent narrative across the product.
