Introduction
A brand refresh focused on creating a clearer and more cohesive identity across digital, social, and product touchpoints. The goal was to align the brand visually while allowing it to scale consistently across different platforms.
Main Discussion
Led the direction of the logo refresh and overall visual language, guiding the work while collaborating with designers to refine and finalize the identity.
The focus was on building a brand that feels clean, intentional, and adaptable.
Key Takeaways
Led the direction of the logo refresh and overall visual language, guiding the work while collaborating with designers to refine and finalize the identity.The focus was on building a brand that feels clean, intentional, and adaptable.
